Week 7 - DIscussion

The podcast I chose for this discussion is Think fast; Talk Smart: Communication techniques.  Social media contributes to the dynamic process of agenda setting by determining which issues gain prominence and capturing the attention of online users. Through algorithmic curation, these platforms influence the visibility of specific topics, guiding users towards certain discussions while downplaying others. The viral nature of online content amplifies the impact of agenda setting, as trending topics and hashtags become powerful tools in shaping the digital discourse. Moreover, individuals and groups with significant online influence, such as influencers, activists, and public figures, contribute to the agenda-setting process by leveraging their platforms to highlight specific issues. What I found interesting while trying to find a podcast for this weeks assignment was that many of the podcasts were used for marketing purposes. It illustrates how powerful a communication platforms are for influencing large numbers of people. In this digital landscape, the Agenda-Setting Theory remains a relevant framework for understanding the intricate dynamics of how online communication platforms shape the information landscape and influence public opinion.

https://www.gsb.stanford.edu/business-podcasts/think-fast-talk-smart-podcast