Social Semiotics
1. Social Semiotics is a methodology that examines how meaning is created and communicated through signs and symbols in social contexts. Developed by scholars such as Roland Barthes, Michael Halliday, and Gunther Kress, social semiotics is crucial for understanding how language, images, and other semiotic resources contribute to the construction of meaning in various cultural and social settings. This interdisciplinary approach delves into the relationship between signs, communication, and societal structures, providing insights into the ways individuals interpret and convey meaning. 2. Social Semiotics involves understanding the rules governing the use of signs and symbols in communication. These rules dictate that the placement and arrangement of elements within a visual or textual composition convey specific meanings. In this methodology, the interpretation of signs is not inherent but socially constructed, meaning that the same sign may hold different meanings in various...